- WDD Crew
- |
- DEC 10, 2022
BENEFITS OF HIRING AN AGENCY OVER A FREELANCER
Should I hire an agency over a freelancer for my business?
This is the first question that pops up when you, as a business owner, decide to take your company digital or create an impressionable presence for your business. A successful venture is built with a mix of online & offline strategies that can maximize reach and help take your business to a level or even 10 levels ahead. But the question remains, who can advise, execute and help your business grow better?
Which is a better-suited option-an agency, or a freelancer, for outsourcing digital marketing services for businesses starting out, in their bloom, or even cohesively established? The answer is a long-running debate, never as simple.
When it comes to getting to work, both can have bags of merits & demerits, but from the two, one answer surely beats the other. And, since you’ve even googled it, we know this daunting question is probably running rounds like the merry-go-round, on & on in your mind. And, we? We’re here to help put a stop to it by simplifying the answer!
Ready to read our take?
It’s always an AGENCY!
Before you think we’re biased, we’ll go ahead and tell you why they are a best-fix for the long run.
-When You Aim for Business Growth, Look for Reliability in the Long Term!
We do not deny that freelancers can be reliable. But what when they have prior engagements just before your urgent deliverables or go AWOL on you?
Most freelancers work on multiple projects, and often with a full-time professional job
in hand! They set the rules for your engagement on their terms—which is great for the
freelancers but acts detrimental to your business.
Agencies, on the other hand, have a proven track record of being the most trusted &
reliable partners for outsourcing digital marketing & advertising. The reason is simple,
their only goal and business value are to help ventures with professional services &
conduct that translates to long-term business relations. You can rely on their set
business process to deliver planned & strategic branding, digital marketing, or even
offline requirements; even find them readily available to deliver those last-minute
requirements that you suddenly remember before the big event!
They don’t easily shy away from the responsibilities and have a team of professionals ready to get your work done.
So, when you're in the market to make a mark, do consider the long-term game.
-Why Settle for Good, When You Can Get the Best?
You may find that one stellar freelancer—who fits your budget and can also get the job at hand done, but is that good enough?
The answer is a most definitive no.
The best freelancers can get their expertise from years of experience in one domain. But,
as a business, you need to adopt a holistic approach and find the right people who get
your business covered from every angle when it comes to outsourcing social media marketing.
Never settle for good; when you can get hold of the best professionals, marketers,
designers, strategists, writers & other vendors-all under one roof with one simple
decision of hiring or outsourcing to the top agencies in India or other countries.
Agencies are a business in themselves, which means they hire the best in the field.
They grant you access to a pool of talented, experienced resources that prioritize your
work to deliver the best quality with utmost efficiency. It also saves your business so
much time and precious money as they understand the art of balancing multiple
deliverables and workflows by leveraging a team of adequate resources to deliver
high-quality, comprehensive tasks to reach your goals.
-Your Business Deserves Only 1 C!
Not Compromise, Consistency!
As a business owner, there’s no room for compromise when there’s so much at stake! It’s not just the big bucks that you invest but also the time & outcome of those investments.
When you hire a freelancer, your POC generally is on their toes or is staying awake,
listing all the work still pending or running behind the freelancer for the 10th change.
You may end up getting your hopes high on an inexperienced or not-so-professional
freelancer to do the job that’s out of their forte. What then?
Would you rather start the hassling search for the right professionals all over again,
Or
Hire the right people from the go and leave no place for unwarranted stress?
Consistency is the key for any business when it comes to creating a brand name & establishing a brand presence in your niche. Social media services & other affiliated advertising tasks is a process of setting consistency in everything-your communication, design & feel to create a unique identity for your business that your target audience can easily relate to! This means getting the work done in strict time frames & drawing up short & long-term strategies and working on them consistently.
Once you’ve briefed your requirement to social media outsourcing companies, you can consider the job done! You never have to worry about petty excuses because an agency is always ready with their backup plans C & D if plan A is running off course!
We could ponder over so many more reasons that clearly enunciate why outsourcing to the top agencies is any day better than hiring a freelancer. But, since you’ve read till here, you’ll already have your answer. And in case you’re still not convinced, we’ll leave you with a piece of bonus advice.
Agencies are registered companies, which means they follow government regulations, consumer protection norms & the regulations of the market.
You always have support from the top managers of the agency & even seek ease of redressal through legal norms in case of grievances.
Can you do the same for freelancers?
PUNE : D11, Varsha Park Society, Baner, Pune, Maharashtra 411045, India